Legends Hospitality

Legends Hospitality is a three branch company that focuses on bringing a unique experience and outstanding service to the client and their market. The three divisions are: Hospitality, Global Planning, and Global Sales. During my time with the company I was working out of their Dallas, TX office - I was part of a 4 person design team that handled any task requested by any of the clients worldwide. My day to day workload consisted of tackling digital and print marketing, branding, motion graphics, video editing, and layout design. The company’s early success is directly related to its ability to tackle new business ventures, the team and I constantly created and submitted new RFPs (Request for Proposal) that could easily grow to be 150 page documents; it was common for us to design, produce, and mail out books within a 3 week period. It was imperative for us to understand the market and each prospective client’s brand, we dove into their style and executed what we thought was the perfect blend between our vision for their venue while keeping their identity intact. Below are some examples of the work I created with Legends Hospitality.

Digital Presentation

Legends Hospitality was submitting a proposal to handle the planning portion for the Manchester City Tour and Visitor Project. This was my contribution to the team effort to design a look and feel for the digital presentation, we tend to focus on the environment and brand - not necessarily the players as they come and go, so this was my form of compromise to show the player in motion without highlighting the player.

Request For Proposal

We aimed to create stunning books in order to make the RFP process easier for all parties - we designed them with a magazine feel in mind as opposed to Microsoft Word document. To the left: covers resembling callouts as you would normally see on a magazine in a doctor’s waiting room. To the right: you see a sample spread of a proposed menu for the Chase Club Suite.

Identity

The “Local Eats to You” initiative was a new proposition that gave the fan the power to order locally sourced food right from their seat using a newly implemented digital platform. I had the opportunity to design the packaging, presentation, and identity.

Disclaimer: I did not design the Angels Athletics ‘A’ Mark, the team regularly likes to include the ‘A’ in branded initiatives and was requested in our project.