Houstonia — RMDS

Marketing Designer

During my time at Houstonia, I had the pleasure of working directly with the publisher and local marketing team as well as assisting sister publications with any project overflow they were facing. My responsibilities included designing client ads both for print in our monthly book and digital for our newsletters or web sponsored promotions. I was also in charge of branding Houstonia presented seasonal events - Including digital marketing, printed signage, and event day collateral. I assisted the publisher with updating and creating any sales sheets, media kits, and sponsorship packets. Lastly, I worked closely with the production manager to ensure that the book made the production deadline by providing internal and external ads all according to the print specifications. Below are some examples of the work I contributed during my tenure.

LEFT Page: Gastronaut Promo

I assisted the Senior Marketing Manager with the production design for the Houston Gastronaut. This was an initiative to push reader traffic to our newly produced app - Explore your food universe with Gastronaut, Houstonia’s essential guide to the city’s dynamic restaurant scene.

Right Page: Gumbo Smackdown

The Gumbo Smackdown is one of the most popular events Houstonia puts on, a huge turnout that involves chefs from established restaurants in the Houston area to come and face off in the city’s biggest gumbo cook-off. In 2016 I had the opportunity to give the event branding a well deserved refresh.

RIGHT: The Secret Supper was an event series that the Sagacity Media Publication brand created across all of their major city titles. The concept was for people to buy into this fine dining experience, the catch was that it was an undisclosed location as they were unveiling the best new restaurant of the year. I had the pleasure to brand the event, design marketing materials, and create onsite collateral such as menus and signage.

LEFT: The Summer Shopping Soirée was an event Houstonia put on for the first time during the 2016 summer. It was intended to be a gathering of local vendors that have all been featured in the Houstonia publication. I had the pleasure of designing the look and feel, including branding, marketing, and signage.
RIGHT: Was also a full-page advertisement i designed for the Oral & Maxillofacial Surgeons of Houston.

Laptop Homepage

The Haute Hoedown was an event put on by Houstonia to prepare the Houston residents for the incoming rodeo season. It brought together some of the finer local luxury good makers, and included vendors and sponsorships all to support the Oilfield Helping Hands (OHH). I had the opportunity to design the event identity and all the marketing materials that were necessary to acquire public interest and sponsorships.

Mobile Social Media

Toast of the Town was a sweepstake giveaway promotion that begun to bring in the new year. I designed the identity and put together short animations to display the prizes on social media.

Tablet Email

I was present for the entire inception of the Love Wins Texas Weddings Magazine which aimed to provide a curated list of vendors that were LGBTQ friendly to any one in the Texas area. I assisted the custom publications team with the inaugural issue and the events manager with the magazine launch event.

Laptop Background

The Burger Bash was a summer event that brought luxury to down-home, carb-conscious to veggie-friendly sliders together to face off with the hopes to take home the title of Houston’s Best Burger. This identity had already been previously established and in good standing so I mostly operated as a production designer and re-iterated collateral to accommodate the updated details and logistics.

Left

Houstonia never left any professional in the shadows, they chose to highlight those that exceeded the public’s expectations and throw a private celebration so they can all celebrate amongst their peers. Every year they celebrated doctors, dentists, and to right you can see the welcome sign for the Top Lawyers Celebration of 2016.